This investigation ascertained the reason for the recent preference of salesgirls over apprentice by Igbo small and medium business owners in Anambra State, Nigeria. The study investigated 1330 small and medium business owners in two major markets in Onitsha and Nnewi, Anambra State, through descriptive survey research. Mean statistics were used as a yardstick and a threshold of 3.00 as the acceptance region and less than 3 as rejection region. Findings revealed numerous reasons for preference of salesgirls over apprentice by owners of small/medium scale businesses in some major markets in Onitsha and Nnewi, Anambra State. Among the reasons are that; salesgirls attract more customers than an apprentice, apprentice lures their customers after setting them up in business, that salesgirls are less corrupt than apprentice etc. The study recommended that the engagement of more apprentices than salesgirls should be encouraged. The implications of the findings among others show that Igbo businesses will not outlive more than two decades and pervasiveness of their businesses will start shrinking shortly.
Apprenticeship scheme, Small and Medium Scale Business Enterprises, Salesgirls and Anambra State
International Journal of Trend in Scientific Research and Development - IJTSRD having
online ISSN 2456-6470. IJTSRD is a leading Open Access, Peer-Reviewed International
Journal which provides rapid publication of your research articles and aims to promote
the theory and practice along with knowledge sharing between researchers, developers,
engineers, students, and practitioners working in and around the world in many areas
like Sciences, Technology, Innovation, Engineering, Agriculture, Management and
many more and it is recommended by all Universities, review articles and short communications
in all subjects. IJTSRD running an International Journal who are proving quality
publication of peer reviewed and refereed international journals from diverse fields
that emphasizes new research, development and their applications. IJTSRD provides
an online access to exchange your research work, technical notes & surveying results
among professionals throughout the world in e-journals. IJTSRD is a fastest growing
and dynamic professional organization. The aim of this organization is to provide
access not only to world class research resources, but through its professionals
aim to bring in a significant transformation in the real of open access journals
and online publishing.